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Maigari Jinkiri, VP of Business Development at Celebrus, discussed the importance of digital identity in marketing and fraud prevention at the CULytics Summit. He explained how fragmented digital identities hinder marketing efforts and fraud detectio
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Ben Smith from Communication Federal Credit Union shared their member engagement strategy, emphasizing proactive outreach and empathy. They utilize data analytics to swiftly assist members affected by catastrophic weather, fostering loyalty and trust
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Breana Wolfert, VP of Data & Innovation, in her CULytics event presentation titled "Navigating the Future with Gen AI: Turning Data into Growth," detailed American Heritage Credit Union's transformation through data analytics and AI. Initially strugg
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