SAFE FCU in Sumter, SC, identified multiple use cases within their credit union that could be addressed through analyzing their data. With data residing inside disparate systems, they desired a solution that would allow them to easily access all of their data in one place in order to glean insights that would allow them to increase member value, improve member retention, and maximize member wallet share against their competitors. Wayne Keels, VP of Continuous Improvement, discusses SAFE FCU’s use cases, SAFE’s data journey with Aunalytics to address these challenges, and their future expectations based on what they have initially experienced.