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2019 Credit Union Analytics Summit

Transform your Credit Unions. Get ideas, inspiration and practical insights to drive your journey.

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Influence Amplifier

Drive new membership, deepen relationship and reduce attrition
by reaching out to your target audience on social channels.

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QuickStart Services

Is your credit union new to data analytics or are you struggling with how to manage and govern your data, get to insights and operationalize them?

Best Technologies for CUs

Find Top Technologies for credit unions in various domains.

Influence Amplifier

Drive new membership, deepen relationship and reduce attrition by reaching out to your target audience on social channels.

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Blogs

Recent Activities

Tom Kuang liked Dale Davaz's discussion Member lifetime value modeling
9 hours ago
Dale Davaz replied to Dale Davaz's discussion Member lifetime value modeling
"Hi everyone,
I noted in my previous post (a reply to Justin) that one important caveat we want to consider in building a model of member lifetime value in a credit union context comes from understanding quite common — and unfortunately irrational —…"
Friday
Dylan Tancill replied to Naveen Jain's discussion Introduce Yourself
"Welcome Greg!"
Thursday
Ankur Choudhary replied to Naveen Jain's discussion Introduce Yourself
"Hello Greg, welcome to the CULytics community. "
Thursday
Ankur Choudhary updated their profile photo
Thursday
Greg Leslie replied to Naveen Jain's discussion Introduce Yourself
"Greetings!  I am Greg Leslie, Data Scientist for SouthPoint Financial Credit Union in scenic Sleepy Eye, Minnesota.  Joining SPFCU in December 2016, this is my first foray into the credit union movement, though I bring with me almost 20 years of dat…"
Jul 11
Dave McNab CPA, CA replied to Naveen Jain's discussion Introduce Yourself
"Hi Chrystine,
Welcome to the community. A fellow Ontarian here with lots of CU analytics experience to share. We've been talking with Dave Corbett at FirstOntario over the last few months about analytics. Shared interests right inside your own CU !!…"
Jul 3
Ankur Choudhary replied to Naveen Jain's discussion Introduce Yourself
"Hi Chrystine - Welcome to the CULytics Community"
Jul 3
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Events

Discussions

Visual Customer Insights with Adobe Analytics Activity Map

rowing up, I often enjoyed playing flight simulators on my family’s computer. My personal favorite was one that put the player in the cockpit of a powerful fighter jet called the F/A-18 Hornet. The Hornet was sleek and fast, and I loved to kick on the afterburners until my airplane disintegrated under the stress. But, my favorite part of the game was the simulated Head-Up Display (HUD). The HUD allowed you to find information about altitude, pitch, other airplanes, points of interest, and more…

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CU Employee CULytics Founder

Data Driven Journey Keynote at COOP THINK18

Here are some of the case studies that were mentioned at Data Driven Journey Keynote at COOP THINK18. Credit Line increase for First Tech Fed Credit Union - https://culytics.com/articles/2018-case-studies-consumer-lending-analytics CULytics Analytics Challenge winning entry by SAFE Credit Union - https://culytics.com/articles/2018-day-1-analytics-challenge Continue the conversation here. Best, -Naveen  

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CU Employee Community Chair

Member lifetime value modeling

In his influential book, Customer Centricity, Peter Fader urges marketing analysts to identify and understand the traits of a company’s most valuable customers – and argues the merits of using that knowledge to guide the company's most rational use of resources and its attraction of high-value future customers. His customer valuation model doesn’t limit itself to customers’ profitability at a particular point in time – but rather seeks to estimate (probabilistically) a customer lifetime value,…

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3 Replies · Reply by Dale Davaz on Friday

2018 Summit - At a Glance

Click on the pictures to get to the albums.