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Practical Performance Measures for Marketing - May 25th, 2021Register Now

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Onboarding Strategy to Deliver Success Read

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Book Review Session - Banking on Digital Growth: The Strategic Marketing Manifesto to Transform
Learn how this book how titled "Banking on Digital Growth", unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands and how it can help banks and credit unions to transform their marketing and sales strategies. Watch

 

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Member Bookshelf

Squared Away: How Can Bankers Succeed as Economic First Responders


Financial Institutions have four primary stakeholders: employees, customers, shareholders (if applicable), and communities. The book demonstrates that serving them all is not a zero-sum game.
 

CULytics Voices

SUMEET BHALLA
SVP-Consumer Banking, PenFed Credit Union


Strategic Agility

COVID-19 has brought unprecedented changes to the industry- Online Shift, new merchant, and consumer behavior, cross border impact, reduction in cash, etc. The impact is broad, uniform, and rapid. How to drive consumer banking and understand what the challenges are? Strategic agility is a foundation.....

MARK SIEVEWRIGHT
Founder & CEO, Sievewright & Associates


The Importance of Digital Technologies

In this digital era, companies having a success rate of digital transformation grow faster than their competitors. For a successful digital transformation, there are many technologies – mobile, artificial intelligence, augmented reality, machine learning, and cloud among others – that can be used. Solutions are determined based on consumer behavior and the business process of an organization......