Ben Smith from Communication Federal Credit Union discussed their engagement strategy, highlighting the importance of proactive outreach and empathy. They use data analytics to identify members impacted by catastrophic weather events, allowing them to reach out and offer assistance quickly. This personalized approach builds loyalty and trust with members. Additionally, Ben mentioned a double rewards strategy to incentivize members to use their debit cards in specific categories, increasing engagement and top-of-wallet usage. Ryan Wilson from Aunalytics emphasized the importance of data analytics in driving efficiency and providing tangible benefits to credit unions, enabling them to differentiate themselves and win market share. Overall, their strategies focus on understanding member needs, proactive communication, and leveraging data to drive engagement and loyalty.