In this session, Nick shares his expertise gained from working at MasterCard, highlighting the value of customer data and effective utilization. He stresses the importance of focusing on customer interactions data from branches, websites, and call ce
Watch this webinar by Analytic Marketing's Mike Jacobs and learn to master the art of distinguishing similar credit union members through comprehensive financial profiles. Uncover the full narrative by effectively segmenting, profiling, and understan
In this session, Steve discusses the challenges of collecting and cleansing data for fraud analysis, specifically in relation to increasing fraud losses through mobile and ATM deposits. Suspected to be related to a scam called "card popping" or "card
In this session, Steve shares an anecdote about unexpectedly presenting on data collection, cleansing, and consumption at a credit union conference instead of engagement metrics. They detail how they developed a framework using an omnichannel approac
"In this session, Brian reveals their data-driven marketing approach aimed at delivering personalized messages to members at the right time and place. With 1.3 million members and a team of 13 marketing analysts, BECU used eligibility analysis to ide
In this case study Sandi Papenfuhs, SVP, Consumer Lending at First Tech Federal Credit Union shares about Using Data Analytics to Manage Lending Complexity while Driving Higher ROA She shares how First Technology Federal Credit Union navigates the in
