In this session, Nick shares his expertise gained from working at MasterCard, highlighting the value of customer data and effective utilization. He stresses the importance of focusing on customer interactions data from branches, websites, and call centers. He encourages asking specific data questions, such as acquiring new customers or understanding profitability, to create actionable insights. Additionally, he emphasizes data protection and obtaining third-party permissions, highlighting the need for building emotional and intellectual connections with customers through experiences.

Nick explains the significance of identifying life events to offer relevant financial advice and products, using an example to demonstrate the potential revenue increase from doing so. Overall, he emphasizes the power of asking the right data questions and turning valuable information into actionable insights.