About the Speaker - Austin J. Wentzlaff joined OnApproach in 2013 as a Business Development Analyst and is now currently Vice President of Business Development. He is responsible for developing marketing strategies, driving prospects to contract award, building and maintaining high-level relationships with current and prospective clients and strategic partners, and elaborating business development plans that support business growth. Austin is an alumnus of Gustavus Adolphus College in Saint Peter, MN. He graduated Gustavus Adolphus College with a B.A. in Financial Economics.
Austin writes extensively on the topics of Big Data & Analytics, and Financial Technology (Fintech) for both the OnApproach company blog and other industry trade publications.
Session Description - Credit unions are facing significant challenges in the form of fintech startups, disruption, digitization, and evolving member expectations. It is imperative for credit unions to understand the role of data and analytics in financial services today. In order to continue to compete in this industry, credit union executives must understand the significance of analytics and creating a data-driven organization.
For decades, credit unions have faced challenges, and collaborated to solve problems with solutions such as shared branching and ATM networks. Data analytics is the next major step for credit unions to continue to compete in financial services and improve member service, and again, collaboration will help credit unions to achieve advanced analytics capabilities. With CUSOs, credit unions have unique opportunities to solve large-scale problems. Key topics:
- The potential for analytics in credit unions, and why your CU should care
- The benefits of collaboration when it comes to analytics
- Data Monetization and the value of owning your data
- The CUSO solution for a bright tomorrow in the credit union movement