About the Speaker-: Jennifer joined AllSight in 2017 to lead marketing strategy and execution, specifically focused on product marketing and messaging, content marketing and execution of events and digital campaigns. Most recently, Jennifer spent 13 years at IBM where she was responsible for product marketing for IBM Analytics including Hadoop, stream computing and master data management. Jennifer has an MBA from Case Western Reserve University Weatherhead School of Management.
Session Description -: In a rapidly changing competitive landscape, credit unions and banks are embarking on digital transformations where customer experience is instrumental to success. Leaders are leveraging big data and analytics to build intelligent Customer 360s that help address key use cases at every step of the customer journey.
This webinar will highlight how credit unions are putting customer data to work. We’ll share banking use cases that leverage deep insights to help acquire, expand and retain the right customers.