Check out this insightful webinar by David Eldred, Royce Ngiam, Mia Perez, Dane Font and Naveen Jain where they discuss on the topic "Digital Marketing Automation Opportunities and Challenges".

They share their experiences and perspectives on the importance of marketing initiatives for credit unions and the benefits and challenges of marketing automation. While Naveen emphasizes the need for credit unions to focus on marketing to retain members and compete with larger banks, David Eldred shares his experience implementing marketing automation platforms and the benefits of using different solutions. Mia Perez, emphasizes the importance of readiness and engagement in maximizing the value of marketing automation tools.

The panelists also discuss their organizations' responses to the COVID-19 pandemic, focusing on member communication, experience, and engagement through marketing automation. They emphasize the importance of collaboration between teams, data quality, and the benefits of marketing automation in simplifying marketing tasks and focusing on engaged consumers. The speakers also touch on the use of propensity models and the challenges of accessing data for effective marketing segmentation.