The role of data analytics in credit union consumer lending is evolving, and credit unions must adapt to stay competitive. In this session, we will hear from industry experts and credit union leaders about the latest trends and technologies shaping the future of consumer lending. We will cover topics such as how to use data analytics to inform lending strategy, how to optimize lending processes, and how to leverage technology to enhance the customer experience. Attendees will leave with a better understanding of how to use analytics to optimize their credit union's consumer lending efforts and drive better business outcomes.