"As part of this session, Ben Maxim, Chief Digital Strategy and Innovation Officer at Michigan State University Federal Credit Union discusses the impact of the COVID-19 pandemic on data analytics and the lives of data scientists and introduces the Reseda Group, an innovation ecosystem at MSU FCU designed to experiment with new ideas and products for the credit union industry. He also discusses various strategies for promoting digital transformation and engagement within the credit union industry, including incubating internal ideas, increasing digital engagement, providing human-digital interactions, and improving operational efficiency through automation and innovation.

Ben also talks about the importance of partnership and data utilization in driving digital transformation, the challenges and considerations of implementing artificial intelligence in lending use cases, and the significance of determining success criteria before launching new digital services. Throughout the session, Maxim encourages collaboration and shares success stories from CU Ignite, MSU FCU's program to engage members and employees in finding innovative solutions to improve the credit union experience."