Build Value through Analytics
In this webinar , Naveen Jain will talk about how data analytics can help in each stages of the Customer Life Cycle — from acquisition ,delivering the product and service , upsell/cross-sell and finally to customer loyalty, retention and advocacy
Understanding that member needs are different in each phase of a lifecycle from on-boarding, enrollment, purchase, cross sell. At each phase different metrics are called for measurement and improvement. A typical customer Lifecycle includes 5 key stages: awareness, presales, sale, customer service, and advocacy. These stages drive a customer’s attention to your institution’s products and services, communicate the value of the offers, influence the decision to buy, and often build brand advocates among satisfied members who help influence the buying decisions of others.
About the Speaker: Naveen Jain is the Vice President, Digital Analytics at First Technology Federal Credit Union and Founder/President at CULytics