The traditional source of profit for Credit Unions is under constant pressure both on the cost of liabilities and the return on assets. New nonfinancial borrowers are taking away the market and the cost to serve the member is rapidly approaching close to zero. Having a better understanding of the profitability of the members, products, channels, and overall business is important so that credit unions can make appropriate decisions. In this webinar, Bhavesh Shah, Vice President, Data Management Strategy shares how Kinecta Federal CU took on this challenge as they rolled out a comprehensive homegrown profitability system.