The modern credit union landscape requires marketing to wear multiple hats and play a crucial role in driving the success of their organization. As credit unions become more data-driven and digitally savvy, CMOs are expected to share insights and lead organizational changes, while also acting as innovation catalysts and member champions. In this session at the 2023 CULytics Summit, attendees will hear from a CMO of a high-performing credit union on how to effectively navigate the evolving role and drive growth. From carefully crafting an image that aligns with the credit union's mission and vision, to implementing new strategies and leading change, this session will provide practical insights and actionable advice to help CMOs succeed in the rapidly changing credit union landscape.