Location
North Reading, MA
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Employer Name
Cornerstone Advisors
Short Bio
Management consultant and industry analyst for more than 25 years, working for leading consulting and analyst firms like Aite Group, Forrester Research, and KPMG Nolan Norton. Currently director of research at Cornerstone Advisors where research focuses on retail banking products and services. Recognized thought leader for his research on right-channeling consumer interactions, the impact of customer advocacy on future purchase intention, and developing sense-and-respond marketing capabilities to improve sales and marketing efforts. M.B.A. in Finance and Statistics from the University of Texas at Austin and a B.A. in Economics from Binghamton University. Ron was ranked among the top 5 most influential voices in banking by The Financial Brand in 2015, and was #2 on Bank Innovation's list of 30 Innovators to Watch: Key Executives Shaping the Industry in 2014. His blog, Snarketing 2.0, was the #1 blog for financial services marketers by The Financial Brand in 2013, and was named to Radius' 25 Best Marketing Blogs of 2014.
Areas of Interest
Analytics Models, Marketing
Comments
Pleased to welcome Ron Shevlin, Director, Cornerstone Advisors, to the Culytics Community. We would like you to share with us some of your insights on Analytics, Ron.