In this session, Steve discusses the challenges of collecting and cleansing data for fraud analysis, specifically in relation to increasing fraud losses through mobile and ATM deposits. Suspected to be related to a scam called "card popping" or "card
In this session, Steve shares an anecdote about unexpectedly presenting on data collection, cleansing, and consumption at a credit union conference instead of engagement metrics. They detail how they developed a framework using an omnichannel approac
"In this session, Brian reveals their data-driven marketing approach aimed at delivering personalized messages to members at the right time and place. With 1.3 million members and a team of 13 marketing analysts, BECU used eligibility analysis to ide
In this case study Sandi Papenfuhs, SVP, Consumer Lending at First Tech Federal Credit Union shares about Using Data Analytics to Manage Lending Complexity while Driving Higher ROA She shares how First Technology Federal Credit Union navigates the in
