Strategy Sessions from 2021 Summit

Workshop Title

Strategy Sessions from 2021 Summit

About the Workshop

About this Course

In this on-demand course go through the strategy focused sessions from the 6th Annual CULytics Summit where some of the best industry speakers share their wisdom and knowledge around topics like, the importance of organizational transformation, analytics maturity, improving member productivity.

What you will Learn

What you will learn

  • Learn about Ruthless Prioritization and its Importance.
  • Understand the journey towards organizational transformation.
  • Understand what is a balanced scorecard and how it can help.
  • Understand the process of vendor partner selection.
  • Learn to improve member productivity.

Workshop Content


Digital Transformation Lessons Through the Eyes of a CEO

The rapid pace of technological change is disrupting the status quo and threatening to make many credit unions irrelevant in their marketplace. But how can community-oriented credit unions compete with the massive technology spending by the large national banks and respond to new fintech competitors? Every leadership team must have a concrete plan to improve its competitive position in an increasingly digital-first world. This is your opportunity to build a digital transformation roadmap with insights and strategies directly from a CEO with first-hand experience tackling these challenges.

Joe Mirachi

CEO, Launch Credit Union

As CEO of Launch Credit Union, Joe leads the transform of his organization from what they are today - to what they aspire to become. In order to facilitate this journey, he ensures that they have a viable strategy, the right people are in the right roles and a culture of continuous learning.


How to say NO and drive value to your organization

This session by Jennifer Bolivar, from suncoast credit union will help you understand what is "Ruthless Prioritization" and it's importance in order to drive value to your Organization.

Jennifer Bolivar

Vice President, Enterprise Agility |, Suncoast Credit Union

With more than 12 years in the financial industry, Jennifer is currently serving as the Vice President of Enterprise Agility, EPMO for the largest credit union in the state of Florida where she has been a trailblazer for transforming the way work is done. she leads business transformation and oversees the execution of the most impactful strategic initiatives that are heavy in software development. In her role, she utilizes a scaled agile framework and traditional project management in order to work with the enterprise to accomplish organizational goals, ensure quality delivery of working software, delivers value to members and team members all while transforming the way work is done at the credit union. She has influenced and gained experience in consumer lending, auto reclamation, member experience, application user experience, and process engineering. During her spare time, she is partnered in her local business economy to help small businesses pivot out of exposed gaps presented in light of the impacts of COVID.

Jennifer holds a Master of Arts in Management & Leadership, Graduate Certificate in Project Management, and BA in Organizational Development. She is excited to have bold conversations with others to rethink how we approach work!


Organizational Transformation to Drive Growth

The pandemic has caused a lot of Credit Unions to re-evaluate their strategic conditions. Driving changes within the organization is time consuming and requires willing and open minds who are ready to accept ideas. Choosing merger strategy or organic growth, willingness to scale or to find a partner are some areas which are being explored today. In this session, we have shared some insights from conversation with Nicholas Ambrosini, Chief Financial Officer and incoming CEO of Valley Strong Credit Union.

Nicholas Ambrosini

EVP CFO, Valley Strong Federal Credit Union

Driven leader seeking to contribute expertise in financial analysis, asset-liability management, investment portfolio oversight, strategic planning, internal audit, risk management, and regulatory communication skills in support of a Credit Union to ensure safety and soundness while optimizing bottom-line profitability.


PSECU Insights, Our journey to the next level of analytical maturity

PSECU executive team has created a “Balanced Scorecard”. The session covers how their journey and experience has been with it.

Robert Burger

Chief Data Officer, PSECU

Rob has been the Chief Data Officer at PSECU (PA State Employees Credit Union) for the past 7 years. He has held many roles at PSECU over the past 29 years where he started out as a Computer Operations Analyst and worked his way to a programmer, then programming manager, Chief Technology Officer, and now in his current role as CDO. He leads the business intelligence movement and works with the data analysts within the credit union where he focuses on opportunities for predictive models, research analytics, trending analysis, business solutions, and best practices for analytical reporting for departments and decision-makers across the CU. He has a bachelor’s degree in Computer Science and has over 28 years of experience with credit union data and analytics.


Solving the CRM/MRM Puzzle – Selection through Successful Implementation

It’s no secret a Customer/Member Relationship Management (CRM/MRM) solution is a critical tool in our industry to aggregate our data from multiple sources, and to create a space where all engagements with our agents and our partners are transparent and easily accessible. But where to start? In this case study, Brian and Breana take you through American Heritage Credit Union’s MRM journey from needs analysis to vendor partner selection and successful implementation.

Brian Hahn

SVP of Branch Operations, American Heritage Federal Credit Union

Since joining American Heritage Credit Union in 1990 Brian has served in various leadership roles in Lending and Operations. During his tenure he has launched video teller transactions through ITM technology and video advisory services leveraging a member's own device. Enhancing member interactions to create a premier member experience is at the core of his role in Operations.

Breana Wolfert

SVP of Branch Operations, American Heritage Federal Credit Union

Breana began her career in the credit union industry during college working as a seasonal teller on summer/holiday breaks. Sixteen years up the ladder later, Breana now works among the Branch/Contact Center Operations management team at American Heritage Credit Union to help bring solutions to aid in positive member and staff experiences.


Using Artificial Intelligence to Improve Your Productivity

The digital age is enabling value like never before. Credit Unions are utilizing technological resources to help with their daily operations and improve productivity. During this session, you’ll learn how to increase automation, reduce costs, increase revenue, improved member satisfaction and avoid potential pitfalls.

Dr. David Tuyo

President and CEO, University Credit Union

Dr. David Tuyo serves as the President and CEO of University Credit Union. He is a veteran of the financial services industry where he has served financial institutions in a multitude of roles including COO, CFO, and Chief Investment Officer. His career in the financial services industry spans over 20 years, with the majority dedicated to serving credit unions.

Dr. Tuyo has been recognized by industry leaders including the National Association of Federally-Insured Credit Unions' Professional of the Year, Credit Union Times Trailblazer and Northwest Florida's Top 40 Executives Under 40. He was also the recipient of the first ever award for Innovation from PSCU, the largest credit union service organization in the US.

Dr. Tuyo is extensively involved in industry initiatives and furthering credit union causes in the community. He is a constant advocate for the credit union movement to ensure those in the community have access to financial services, as well as financial education, that in tandem lead to members building financial mobility.

He co-founded the Advanced Lending Institute and the Certified Lending Expert designation and has served on numerous financial services industry boards in his career. Dr. Tuyo's education includes a DBA from California Southern University, an MBA from Mississippi State University and a Bachelors in Finance from the University of Mobile.


Metrics that Matter

Given the proliferation of data and analytical tools designed to pull insights, we are often drowning in data. For meaningful progress, need to focus on the metrics that matter - the metrics that align (and balance) priorities. Used smartly, data can help measure performance in meaningful ways. Focusing your metrics on mission-critical activities is step one.

Pam Piligian

SVP, Marketing and Communications, Navy Federal Credit Union

Pam Piligian is Senior Vice President of Marketing & Communications at Navy Federal Credit Union, the world's largest credit union and four time recipient of Forrester's CX Index Best in Class Ranking. Pam directs all marketing and advertising strategy, research, public and industry relations, brand and product campaigns as well as overseeing metrics for Navy Federal brand, products and services. She excels at analyzing market data, extrapolating the implications and turning insights into opportunities and has a passion for member-centricity.

Pam holds a B.A. degree in marketing from Georgia State University, UC Berkley Executive Education, and MVP Guest on America's Favorite Carrier, USS Carl Vinson. An avid runner, Pam has completed more than 41 marathons in 32 states, with a goal of running marathons in all 50 states.

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