About this Workshop

As credit unions launch more and more marketing initiatives, the leadership team must monitor whether these initiatives are indeed delivering on the promises. Too often, the business imperative to embrace marketing, data, and analytics is widely understood but its link to business value is still fuzzy. When asked about marketing maturity, too often we hear about the list of initiatives but not much about the value delivered. In this workshop, we are going to explore the organizations' objectives and how your marketing initiatives can help accelerate them.

We are also going to discuss what metrics make the most sense to measure success from the executive leadership so that they charge and drive actual performance gains from marketing investment as well as metrics from an operational perspective.

What you will learn

• Gain a better understanding of marketing analytics programs.
• Learn how good performance measurement can improve results.
• Learn the best practices for implementing marketing metrics programs.