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Each video will be based on an online Zoom interview between a partner representative and a CULytics advisor.
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These videos will be edited from the original format to a 10-minute duration and cover each of the points outlined below to a consistent and recognizable production value. The Partner Spotlight is provided as a benefit of the CULytics partner membership program.
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Description
Description
In terms of style, these videos will move quickly, be approachable, always cover the same points, and allow the partner to put their best foot forward. The focus will be on the latest version of a flagship product or solution offering from the partner. In addition to the original video, we’ll create a 30 second version for use on social media channels where we are connected with over 70% of the credit union industry. This article that will be featured on the CULytics Transformation Center along with the video. And, of course, the Partner Spotlight materials will also be provided to the partner for their own lead generation purposes.
Goals
Goals
We want to provide a friendly introduction to our partners in a way that delivers a consistent level of basic information that our members are looking for. While this format isn’t right for in-depth analysis, it does lend itself to highlighting the partner and offering in an approachable way that members will find valuable and we think it will be different than existing partner-packaged content.
These videos are designed to highlight the positive attributes of a partner offering and we’re trying to provide the equivalent of a virtual first meeting with the partner such that a member might be more comfortable taking that second step in reaching out for more information. In summary, this program is intended to create value by providing a valuable service to the CULytics community, provide connections fostering community growth and to build awareness and generate leads on behalf of a valuable CULytics partner.
Outline
Outline
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Company
A quick introduction to the company, location, size, people and unique characteristics -
Offering
Understanding the overall capabilities, composition, and how it is delivered -
Architecture
How the offering is architected and works with the other components in a credit union’s typical information architecture
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Implementation
Understanding of how the offering is implemented, the degree to which it needs to be configured or customized, who can do this and the time to value -
License
What are the typical business arrangements and how the offering contracted for; what options exist -
Differentiator
Summing it all up with the key element that differentiates this offering and why credit unions should select them
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Thank You
Of course, we end on a thank you while displaying contact information for the partner representative and the company
