A very common metric we see compared among credit unions is online/mobile banking penetration -- that is, the percentage of all members who've used online or mobi…"
The best implementations of personalization on our external websites necessarily require users to identify themselves. It's how we link member-visitors to the rich profiles we've constructed in our data warehouses. Our websites ca…"
I'll speak only for myself, but I'm increasingly of the mind that we should think of managing data along a spectrum. Some data consumers within our credit unions will be best served with the neatly curated fact and dimensi…"
I noted in my previous post (a reply to Justin) that one important caveat we want to consider in building a model of member lifetime value in a credit union context comes from understanding quite common — and unfortunately irrational —…"
In the context of member lifetime value, I’m thinking of profitability in a broad — but financial — way. It’s about net revenue to the credit union (with all the considerations you suggest), to the exten…"
The practice of sharing online banking access seems to anticipate some of the “consumers-are-king” thinking that’s fueling initiatives like PSD2. I’d like to think that smart, progressive credit unions can win in that environment…"
Essentially, geocoding involves the process of tagging the addresses of members or prospective members (or sites of interest, including competitor locations)…"
STCU manages a strategic analytics roadmap that plots trajectories mostly in three areas — BI for management, BI for member experiences, and BI for the future. In the first bucket we document our intentions for dashboarding and other init…"
Liberty Lake, WA
R&D Strategist looking to embed business intelligence into credit union services for improved member experiences.
Areas of Interest
Analytics Models, Retail, Digital Products