Performance Measurement for Digital Services

Workshop Title

Workshop - Performance Measurements for Digital Services

About This Workshop

About this Workshop

As credit unions launch more and more digital initiatives, the leadership team must monitor whether these initiatives are indeed delivering on the promises. Too often, the business imperative to embrace digital, data, and analytics is widely understood but its link to business value is still fuzzy. When asked about digital maturity, too often we hear about the list of initiatives but not much about the value delivered. In this workshop, we are going to explore the organizations' objectives and how your digital initiatives can help accelerate them.

We are also going to discuss what metrics make the most sense to measure success from the executive leadership so that they charge and drive actual performance gains from digital investment as well as metrics from an operational perspective.

What you will Learn

What you will learn

  • Understand the digital maturity of your credit unions.
  • Understand how good performance measurement can improve our results.
  • Learn the best practices for implementing digital services metrics programs.


Bob Little

Advisor, CULytics

Bob provides guidance to CULytics member organizations in developing and implementing digital marketing programs, leveraging data to drive improved organizational performance and developing data management programs to ensure good governance and compliance. He design and deliver workshops and lead in depth consulting engagements to ensure credit unions achieve success with their digital and data driven initiatives.

Workshop Content


Introduction to Digital Maturity

Understand the impact of Digital Services on Member Experience and the digital maturity of the credit unions.


Digital Services Performance Indicators

Learn the performance indicators important for digital services and best practices for implementing digital services metrics programs

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