About the Speaker - Andrew Leong
Andrew is a Senior Data Architect at SAFE Credit Union. His career in technology spans over 20 years from startups to Fortune 50 companies. From developing the first mobile browsers to running a global IT project that branched off Hewlett Packard into Hewlett Packard Incorporated and Hewlett Packard Enterprise, he brings a breadth of experience in software development and project management.
Grace Roberto - Grace is a self-professed data nerd who loves a finely crafted spreadsheet but is working to build a world in which data is as malleable and infinitely configurable as a set of Lego bricks. As senior digital marketing analyst at SAFE Credit Union, she has worked on connecting top-of-funnel web analytics data with data from the member-level, application-level, online banking-level, CRM-level, transaction-level, etc
Session Description - In this Session with Andrew, you can learn how BI and Analytics helped drive the successful launch of SAFE Credit Union's Credit Card Rewards platform.