Community Chair

Top 50 Credit Unions with Highest and Lowest New Members Ratio as of June 2020

Posted by Medhavi Singla on October 19, 2020 at 1:44pm
When a member joins your organization, the onboarding process plays a critical role in keeping them engaged right from the beginning. How many new members have joined your credit union in the second quarter of 2020?
 
Here is the list of Top 50 Credit Unions with the highest and lowest new member ratio for Q2 where we have taken credit unions with more than $500M into consideration. New Member Ratio is calculated as Net New Members in the quarter/Total Members.
 
Check out this list of CUs with the highest new member ratio. It means that these credit unions are not only popular and good at attracting the new members but are also offering services that are keeping their old members engaged. 
 
We can say that these credit unions are doing a good job of serving their members. 
 
S.No. Credit Union Name  State URL Total Assets Total Members New Members Ratio
1 Christian Financial Credit Union MI http://www.christianfinancialcu.org 677M 61K 27.80%
2 Consumers Cooperative Credit Union IL http://www.myconsumers.org 2,440M 169K 24.83%
3 First Commerce Credit Union FL http://www.firstcommercecu.org 920M 64K 14.55%
4 Pelican State Credit Union LA http://www.pelicanstatecu.com 519M 63K 11.35%
5 Three Rivers Federal Credit Union IN http://www.3riversfcu.org 1,630M 95K 9.74%
6 Lafayette Federal Credit Union MD http://www.lfcu.org 817M 26K 8.87%
7 Carter Credit Union LA http://www.cartercu.org 525M 30K 8.42%
8 Insight Credit Union FL http://insightcreditunion.com 617M 49K 7.73%
9 Greenstate Credit Union IA http://greenstate.org 6,660M 229K 7.17%
10 Pentagon Federal Credit Union VA http://www.penfed.org 25,925M 2,041K 6.59%
11 Sun Federal Credit Union OH http://www.sunfederalcu.org 606M 39K 6.16%
12 Arizona Federal Credit Union AZ http://www.azfcu.org 2,178M 140K 5.71%
13 Redstone Federal Credit Union AL http://www.redfcu.org 6,104M 537K 5.13%
14 Canyon State Credit Union AZ http://www.canyonstatecu.org 509M 39K 4.99%
15 Arkansas Federal Credit Union AR http://www.afcu.org 1,490M 121K 3.99%
16 Virginia Credit Union VA http://www.vacu.org 4,286M 308K 3.92%
17 Fortera Credit Union TN http://forteracu.com 639M 65K 3.84%
18 Evangelical Christian Credit Union CA http://www.eccu.org 733M 15K 3.77%
19 Oregon Community Credit Union OR http://www.myoccu.org 2,272M 175K 3.64%
20 Navigant Credit Union RI http://www.navigantcu.org 2,671M 106K 3.41%
21 Hughes Federal Credit Union AZ http://www.hughesfcu.org 1,562M 140K 3.40%
22 Utah First Credit Union UT http://www.utahfirst.com 601M 25K 3.36%
23 Alabama Credit Union AL http://www.alabamacu.com 1,083M 98K 3.20%
24 Knoxville Tva Employees Credit Union TN http://www.tvacreditunion.com 2,767M 222K 3.20%
25 Potlatch No 1 Federal Credit Union ID http://www.p1fcu.org 1,409M 97K 2.97%
26 Security Credit Union MI http://www.securitycu.org 521M 50K 2.88%
27 Communication Federal Credit Union OK http://www.comfedcu.org 1,425M 93K 2.87%
28 Idaho Central Credit Union ID http://www.iccu.com 6,042M 406K 2.72%
29 Power Financial Credit Union FL http://www.powerfi.org 880M 33K 2.67%
30 Navy Federal Credit Union VA https://www.navyfcu.org/ 128,532M 9,441K 2.61%
31 Greater Nevada Credit Union NV http://www.gncu.org 1,264M 76K 2.58%
32 Corporate America Family Credit Union IL http://www.cafcu.org 738M 69K 2.57%
33 Guardian Credit Union AL https://www.myguardiancu.com 650M 72K 2.56%
34 La Capitol Federal Credit Union LA http://www.lacapfcu.org 572M 49K 2.52%
35 Connexus Credit Union WI http://www.connexuscu.org 2,971M 378K 2.52%
36 Alliant Credit Union IL http://www.alliantcreditunion.org 12,999M 521K 2.51%
37 Westmark Credit Union ID http://www.westmark.org 931M 63K 2.49%
38 Evansville Teachers Federal Credit Union IN http://etfcu.org 2,151M 229K 2.48%
39 Neighbors Federal Credit Union LA http://www.neighborsfcu.org 1,046M 75K 2.45%
40 Latino Community Credit Union NC http://www.latinoccu.org 536M 89K 2.40%
41 Credit Union West Credit Union AZ http://www.cuwest.org 848M 76K 2.37%
42 Keesler Federal Credit Union MS http://www.kfcu.org 3,388M 259K 2.30%
43 Space Coast Credit Union FL http://www.sccu.com 5,610M 471K 2.30%
44 Frankenmuth Credit Union MI http://www.frankenmuthcu.org 865M 52K 2.24%
45 Fox Communities Credit Union WI http://www.foxcu.org 2,082M 110K 2.18%
46 Eastman Credit Union TN http://www.ecu.org 5,677M 251K 2.14%
47 Barksdale Federal Credit Union LA http://www.bfcu.org 1,664M 139K 2.13%
48 First Technology Federal Credit Union CA https://www.firsttechfed.com/ 14,407M 620K 2.11%
49 Police & Fire Federal Credit Union PA http://www.pffcu.org 6,311M 347K 2.08%
50 Ascend Credit Union TN https://ascend.org 2,900M 217K 2.07%
 
Of course, there are some caveats. e.g. if a credit union has closed any inactive/dormant or any other membership then the net new membership is going to get impacted. Similarly, if a credit union has closed any acquisition in the quarter then the numbers may be inflated.
 
Here is the list of CUs with the lowest new member ratio. This means that either these credit unions have to work towards their strategy in boarding new members, or they should find a way to engage their old members at a good level.
 
S.No. Credit Union Name  State URL Total Assets Total Members New Members Ratio
1 Gulf Winds Credit Union FL http://www.gogulfwinds.com 840M 73K -10.87%
2 Superior Choice Credit Union WI http://www.superiorchoice.com 528M 28K -7.36%
3 Xceed Financial Credit Union CA https://www.xfcu.org 942M 49K -4.98%
4 Verve Credit Union WI https://www.verveacu.com 1,409M 66K -4.79%
5 Michigan Schools And Government Credit Union MI http://www.msgcu.org 2,651M 131K -3.97%
6 Forum Credit Union IN http://www.forumcu.com 1,672M 156K -3.56%
7 Team One Credit Union MI http://www.teamonecu.org 647M 50K -3.53%
8 We Florida Financial Credit Union FL http://www.wefloridafinancial.com 565M 45K -3.33%
9 Michigan Educational Credit Union MI http://www.michedcu.org 957M 52K -3.26%
10 Velocity Credit Union TX http://www.velocitycu.com 938M 85K -3.20%
11 Navy Army Community Credit Union TX http://www.navyarmyccu.com 3,530M 188K -3.12%
12 Orion Federal Credit Union TN http://www.orionfcu.com 936M 72K -2.92%
13 USC Credit Union CA http://www.usccreditunion.org 660M 76K -2.88%
14 Firstmark Credit Union TX http://www.firstmarkcu.org 1,124M 94K -2.79%
15 Fort Worth Community Credit Union TX http://www.ftwccu.org 1,072M 85K -2.79%
16 SAFE Federal Credit Union SC https://www.safefed.org 1,273M 123K -2.58%
17 Schlumberger Employees Credit Union TX http://www.secu.slb.com 924M 30K -2.54%
18 Florida Central Credit Union FL http://floridacentralcu.com 542M 53K -2.36%
19 Certified Federal Credit Union CA http://www.certifiedfed.com 678M 61K -2.30%
20 Texas Bay Credit Union TX http://www.tbacu.org 546M 47K -2.29%
21 Del Norte Credit Union NM http://www.dncu.org 795M 55K -2.22%
22 Tyndall Credit Union FL http://www.tyndall.org 1,745M 113K -2.18%
23 The Police Credit Union CA http://www.thepolicecu.org 1,022M 41K -2.13%
24 Leominster Credit Union MA http://www.leominstercu.com 752M 48K -2.12%
25 Amplify Credit Union TX http://www.goamplify.com 1,080M 59K -2.05%
26 Lbs Financial Credit Union CA http://www.lbsfcu.org 1,678M 135K -2.01%
27 Arizona Central Credit Union AZ http://www.azcentralcu.org 602M 57K -1.89%
28 Y-12 Federal Credit Union TN http://www.y12fcu.org 1,349M 110K -1.80%
29 Jovia Financial Credit Union NY http://www.joviafinancial.com 3,737M 196K -1.71%
30 Primeway Federal Credit Union TX https://www.primewayfcu.com 586M 47K -1.70%
31 Achieva Credit Union Credit Union FL http://www.achievacu.com 1,991M 165K -1.69%
32 Bellwether Community Credit Union NH http://www.bccu.org 521M 33K -1.66%
33 Jsc Federal Credit Union TX http://www.jscfcu.org 2,486M 132K -1.66%
34 Vantage Credit Union MO http://www.vcu.com 987M 77K -1.63%
35 GTE Federal Credit Union FL http://www.gtefcu.org 2,424M 224K -1.59%
36 Financial Center Credit Union CA http://www.fccuburt.org 578M 31K -1.59%
37 Houston Federal Credit Union TX http://www.houstonfcu.org 781M 61K -1.58%
38 Pawtucket Credit Union RI http://www.pcu.org 2,554M 122K -1.57%
39 Firstlight Federal Credit Union TX http://www.firstlightfcu.org 1,270M 107K -1.52%
40 Hanscom Federal Credit Union MA http://www.hfcu.org 1,607M 90K -1.50%
41 Lake Trust Credit Union MI http://www.laketrust.org 2,153M 175K -1.50%
42 America'S Credit Union WA http://www.youracu.org 618M 41K -1.48%
43 Consumer Credit Union TN http://consumercreditunion.com 520M 42K -1.45%
44 Quorum Federal Credit Union NY http://quorumfcu.org 871M 70K -1.43%
45 Ardent Credit Union PA http://www.ardentcu.org 811M 36K -1.40%
46 Ithink Financial Credit Union FL http://ithinkfi.org 1,687M 94K -1.35%
47 Texans Credit Union TX http://www.texanscu.org 1,792M 114K -1.32%
48 People First Credit Union PA http://www.peoplefirstcu.org 724M 73K -1.31%
49 Texas Trust Credit Union TX http://www.texastrustcu.org 1,475M 117K -1.29%
50 Smart Financial Credit Union TX http://www.smartcu.org 764M 70K -1.23%
 
So where does your credit union stand is this? Also, how are you working towards managing your new member ratio? What strategies are you planning to deliver the best experience to your members so that they hold on and excite new ones to join in. 
Tags: top50, credit unions, highest, lowest, members, new members, ratio, june 2020
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innovation-and-member-inclusion-in-ai-credit-risk-models
ai-risk-management-enhancing-fraud-detection-and-cybersecurity
how-ai-is-transforming-data-analytics-for-credit-union
overcoming-ai-adoption-challenges-in-credit-unions
the-state-of-ai-in-credit-unions-survey-insights
creating-a-culture-of-innovation
building-the-foundation
closing-the-talent-gap
 
 

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