Hello Everyone,

Please mark your calendars for Apr 2017 Digital Analytics monthly Webinar. Please feel free to invite others from your organization/network. You can either forward this invitation to others or let me know their email addresses and I will be happy to extend the invitation out to them. We have a large number of  speakers  already lined up for 2017!

Following are the for Apr 2017 Digital Analytics Webinar details:

When: 26th APR 2017 11:00 AM – 12:00 PM (PST)

WebEx - https://firsttechfed.webex.com/firsttechfed/j.php?MTID=m5187cb4ac01498ddde4a40219dcab75b

Who: Steven Simpson, PhD: your outsourced Chief Strategy and Analytics Officer

CEO of FinTech DS+C. Steven is an experienced banker, consultant and University Professor, with over thirty-years of experience working with financial  institutions. His focus is in helping level the advanced analytics playing field for community financial institutions.

What: Rates on The Rise: 3 Ways to Capture & Keep Deposits With Data Analytics

As interests rates continue to rise, growing deposits is becoming even more critical for credit unions. Measured action within member segments is possible  using simple data analytics. Credit unions can capitalize on the low-hanging fruit to find the greatest deposit growth opportunities. During this webinar,  Steven Simpson of FinTech Data Science + Consulting will discuss ways the credit union can put member data to work to boost deposits and uncover other business growth opportunities.

Attendees will explore how to use analytics to segment member data and 3 tangible actions for an immediate impact.  

Strategies include:

1.Crafting the right channel and message to the right member at the right time.
2. Identifying up sell and cross sell opportunities.
3. Calculating loyalty and combating attrition.

The webinar is geared to those that can perform simple segmentation and analytics in-house or those interested in exploring the benefits of advanced analytics and machine learning.