Community Chair

 What is the members per branch of your credit union?

 
This article lists the top 50 credit unions with the highest and lowest members per branch (more than $500M Asset Size) as per the NCUA Data for March 2021.
 
The members per branch is calculated as a total number of members divided by the total number of retail branches. Since credit unions do not need to report to NCUA how many members originated from each of the channels (branches, digital, call center, indirect, etc.), it is hard to know members for each specific channel.
 
We typically see that credit unions that are more digitally focused tend to have fewer branches and higher members per branch. On the other hand, credit unions that rely primarily on retain channels to originate and service their members tend to have lower members per branch.
 
When comparing two credit unions with a broad set of branch networks, members per branch metrics may be interesting because it shows how a credit union can attract and serve the members more efficiently. However, this metric can tell an insightful story when used along with other metrics such as assets per member/branch, net profit per member/branch, new members per branch. The story can become even more interesting when these metrics are compared over time to understand the credit union's focus on enhancing specific channels.
 
Here is the list of the top 50 credit unions with the highest member per branch.
 
Rank Unique CU Name URL Total Members Number of Members Per Branch Asset Size (in Million $ as on March 2021)
1 ALLIANT-IL http://www.alliantcreditunion.org 586K                                      293,218 $13971
2 LOCAL GOVERNMENT-NC http://www.lgfcu.org 376K                                      187,760 $3103
3 AMERICA'S CHRISTIAN-CA http://www.americaschristiancu.com 104K                                      103,507 $603
4 DOW CHEMICAL EMPLOYEES'-MI http://www.dcecu.org 72K                                        71,932 $2126
5 QUORUM-NY http://quorumfcu.org 66K                                        66,476 $957
6 UNITED NATIONS-NY http://www.unfcu.org 165K                                        55,056 $7005
7 UTILITIES EMPLOYEES-PA http://www.uecu.org 46K                                        46,420 $1400
8 PENTAGON-VA http://www.penfed.org 2,231K                                        45,522 $27255
9 DIGITAL-MA http://www.dcu.org 932K                                        40,541 $9850
10 ELEMENTS FINANCIAL-IN http://www.elements.org 117K                                        38,963 $2099
11 THE GREENWOOD-RI http://www.greenwoodcu.org 77K                                        38,483 $659
12 MUNICIPAL-NY http://www.nymcu.org 592K                                        34,843 $4200
13 CREDIT UNION OF DENVER-CO http://www.cudenver.com 65K                                        32,625 $1086
14 CONNEXUS-WI http://www.connexuscu.org 383K                                        31,953 $3474
15 DIRECT-MA http://www.direct.com 32K                                        31,951 $752
16 NAVY FEDERAL CREDIT UNION-VA https://www.navyfcu.org/ 10,276K                                        30,950 $144469
17 BANK FUND STAFF-DC http://www.bfsfcu.org/ 90K                                        29,895 $6133
18 SCHLUMBERGER EMPLOYEES-TX http://www.secu.slb.com 29K                                        28,765 $967
19 USC-CA http://www.usccreditunion.org 77K                                        25,735 $724
20 SAN FRANCISCO FIRE-CA https://sffirecu.org/ 74K                                        24,701 $1677
21 STATE FARM-IL http://www.statefarmfcu.com 123K                                        24,578 $5395
22 ROCKLAND-MA http://www.rfcu.com 193K                                        24,086 $2419
23 F & A-CA http://www.fafcu.org 47K                                        23,594 $2164
24 POLICE & FIRE-PA http://www.pffcu.org 386K                                        22,711 $7117
25 HUGHES-AZ http://www.hughesfcu.org 154K                                        21,996 $1768
26 SKYONE-CA http://www.skyone.org 44K                                        21,891 $600
27 BOEING EMPLOYEES-WA http://www.becu.org 1,301K                                        21,691 $28228
28 UNIVERSITY-CA http://ucu.org 43K                                        21,394 $908
29 BOULDER DAM-NV https://www.boulderdamcu.org/ 21K                                        20,667 $818
30 NORTHWEST-VA http://www.nwfcu.org 243K                                        20,210 $4334
31 AMPLIFY-TX http://www.goamplify.com 59K                                        19,521 $1154
32 SCHOOLSFIRST-CA https://www.schoolsfirstfcu.org 1,150K                                        18,857 $25253
33 THRIVENT-WI http://www.thriventcu.com 56K                                        18,775 $824
34 PENNSYLVANIA STATE EMPLOYEES-PA http://www.psecu.com 483K                                        18,561 $7937
35 FIRST TECHNOLOGY-CA https://www.firsttechfed.com/ 630K                                        18,538 $14107
36 ESL-NY http://esl.org 391K                                        17,792 $8324
37 APCI-PA https://www.apcifcu.org 18K                                        17,649 $678
38 QUINCY-MA http://www.qcu.org 35K                                        17,459 $703
39 MICHIGAN STATE UNIVERSITY-MI http://www.msufcu.org 306K                                        17,019 $6165
40 REDWOOD-CA http://www.redwoodcu.org 304K                                        16,864 $6679
41 REDSTONE-AL http://www.redfcu.org 613K                                        16,561 $6895
42 EDUCATIONAL EMPLOYEES-CA http://www.myeecu.org 327K                                        16,351 $4382
43 STAR ONE-CA http://www.starone.org 114K                                        16,327 $10454
44 GECU-TX http://www.gecu.com 405K                                        16,216 $3715
45 EECU-TX http://www.eecu.org 242K                                        16,136 $3086
46 UNIVERSITY-TX http://www.ufcu.org 333K                                        15,834 $3660
47 LBS FINANCIAL-CA http://www.lbsfcu.org 140K                                        15,565 $1871
48 THE GOLDEN 1-CA http://www.golden1.com 1,089K                                        15,331 $17238
49 NASA-MD http://www.nasafcu.com 197K                                        15,132 $3416
50 COAST360-GU http://www.coast360fcu.com 45K                                        15,084 $503
 
 
Here is the list of the top 50 credit unions with the lowest member per branch.
 
Rank Unique CU Name URL Total Members Number of Members Per Branch  Asset Size (in Million $ as on March 2021)
1 FIRST COMMUNITY-ND https://www.myfccu.com 45K                                       1,612 $1013
2 DEERE EMPLOYEES-IL http://www.deereemployeescu.com 43K                                       1,717 $1375
3 FINANCIAL RESOURCES-NJ http://www.myfinancialresources.org 22K                                       1,726 $564
4 FIRST PEOPLES COMMUNITY-MD http://www.firstpeoples.com 32K                                       1,795 $578
5 TOWN AND COUNTRY-ND http://www.townandcountry.org 24K                                       2,143 $594
6 RTN-MA http://www.rtn.org 43K                                       2,257 $1062
7 BEACON-IN https://www.beaconcu.org/ 46K                                       2,319 $1468
8 FRANKENMUTH-MI http://www.frankenmuthcu.org 56K                                       2,437 $990
9 PEACH STATE-GA http://www.peachstatefcu.org 62K                                       2,464 $716
10 THE FIRST FINANCIAL-CA http://www.ffcu.org 35K                                       2,467 $727
11 SELF-HELP-NC http://www.self-help.org 89K                                       2,550 $1594
12 SELFRELIANCE-IL http://www.selfreliance.com 24K                                       2,699 $751
13 NORTHROP GRUMMAN-CA http://www.ngfcu.us 65K                                       2,728 $1503
14 CAPITAL-ND http://capcu.org 30K                                       2,740 $659
15 CRANE-IN http://www.cranecu.org 58K                                       2,744 $883
16 JUSTICE-VA http://www.jfcu.org 60K                                       2,748 $889
17 KOHLER-WI http://www.kohlercu.com 44K                                       2,770 $566
18 SELF-HELP-NC http://www.self-help.org 97K                                       2,780 $1594
19 FIRST COMMUNITY-OR http://www.myfirstccu.org 86K                                       2,784 $1610
20 ASSOCIATED CREDIT UNION OF TEXAS-TX http://www.acutx.org 43K                                       2,849 $515
21 MAINE SAVINGS-ME http://www.mainesavings.com 32K                                       2,864 $543
22 FIVE STAR-AL http://www.fivestarcu.com 52K                                       2,872 $606
23 MIDWEST AMERICA-IN http://www.mwafcu.org 58K                                       2,876 $794
24 CARTER-LA http://www.cartercu.org 35K                                       2,897 $525
25 INSIGHT-FL http://insightcreditunion.com 50K                                       2,928 $667
26 CORPORATE AMERICA FAMILY-IL http://www.cafcu.org 68K                                       2,935 $803
27 ALLIANCE CATHOLIC-MI https://www.allianceccu.com 33K                                       2,961 $595
28 BAYER HERITAGE-WV http://bayerhfcu.com 36K                                       2,973 $609
29 SELF RELIANCE NY-NY http://www.selfrelianceny.org 15K                                       3,000 $1474
30 UTAH FIRST-UT http://www.utahfirst.com 27K                                       3,017 $656
31 CENTRAL MINNESOTA-MN http://www.mycmcu.org 73K                                       3,028 $1544
32 PIONEER-ID http://www.pioneerfcu.org 55K                                       3,032 $613
33 SERVICE 1ST-PA http://www.service1.org 36K                                       3,040 $567
34 ALIGN-MA http://www.aligncu.com 27K                                       3,045 $718
35 GFA-MA http://gfafcu.com 31K                                       3,055 $642
36 PATHWAYS FINANCIAL-OH http://www.pathwayscu.com 43K                                       3,071 $539
37 OMNI COMMUNITY-MI http://www.omnicommunitycu.org 43K                                       3,076 $577
38 POLISH NATIONAL-MA http://www.pncu.com 25K                                       3,122 $686
39 ALABAMA-AL http://www.alabamacu.com 103K                                       3,131 $1262
40 KELLOGG COMMUNITY-MI http://www.kelloggcommunitycu.org 44K                                       3,132 $781
41 FREEDOM-MA http://www.freedom.coop 31K                                       3,142 $633
42 SUN-OH http://www.sunfederalcu.org 38K                                       3,205 $653
43 LA CAPITOL-LA http://www.lacapfcu.org 52K                                       3,222 $641
44 VERVE, A CREDIT UNION-WI https://www.verveacu.com 65K                                       3,255 $1494
45 NORTHLAND AREA-MI http://www.northlandcu.com 49K                                       3,274 $572
46 FIRST FLORIDA-FL http://www.firstflorida.org 56K                                       3,289 $1274
47 COMMUNITY 1ST-IA http://www.c1stcu.com 59K                                       3,299 $914
48 SUPERIOR CHOICE-WI http://www.superiorchoice.com 27K                                       3,340 $577
49 ABBOTT LABORATORIES-IL https://www.alecu.org/ 30K                                       3,345 $1032
50 HORIZON-WA http://www.hzcu.org 105K                                       3,375 $1697
 
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week-3-application-of-mrm-insights-to-sound-model-development-eff
unlocking-the-secrets-to-attracting-gen-y-and-z
creating-a-seamless-member-experience-for-gen-y-and-gen-z
data-analytics-maturity-assessment-report
marketing-to-gen-y-and-z-strategies-that-work-for-credit-unions
the-imperative-of-engaging-millennials-and-gen-z
cu-build-lasting-relationships-with-gen-z-financial-literacy
how-social-responsibility-drives-gen-z-membership
loyalty-programs-that-work-keeping-gen-y-and-z-members-engaged
insights-on-engaging-millennials-and-gen-z-at-credit-union
ai-driven-member-experience
streamlining-operations-with-ai
innovation-and-member-inclusion-in-ai-credit-risk-models
ai-risk-management-enhancing-fraud-detection-and-cybersecurity
how-ai-is-transforming-data-analytics-for-credit-union
overcoming-ai-adoption-challenges-in-credit-unions
the-state-of-ai-in-credit-unions-survey-insights
creating-a-culture-of-innovation
building-the-foundation
closing-the-talent-gap