This session discusses a very innovative, pragmatic, and successful case study from another industry. This business quickly aligned a consumer’s preferences, related product associations, and an annualized needs calendar to create a series of interactive offers that drove immense value. These next best offers delivered in a timely manner were based on the promise of a “reason, season, and lifetime” partnership. Next, we will look at five successful case studies from our very own peers with the goal of how we could leverage their learning, methodology, and success into our own big data initiatives. The session will close by highlighting multiple best practices, an agile continuous improvement methodology, and suggest an effective proven approach to accelerate your big data initiatives.