In this CEO Panel Discussion, panelists Frank Watson, George Rudolph, and David Mooney, discuss the challenges and importance of implementing data analytics in credit unions. They emphasize the need for effective leadership, clear business questions, and proper data definition for successful data analytics. The panelists also stressed the importance of bridging the gap between business and technology, using outside resources, and balancing data sharing and decision-making. They offer advice for credit unions at different stages of their data journey and encourage a strategic approach to data and analytics. The panelists agree that alignment, clarity, and a focus on business problems are crucial for success in a competitive environment.