Sundeep Kapur from Digital Credence discussed the success of loyalty programs, particularly Dollar General's cash back rewards program, which is popular among less affluent consumers. They also mentioned the potential for Walmart, known for its everyday low prices, to be a successful redemption option. The conversation then shifted to the story of JC Penny's failed attempt at an everyday low price strategy and the importance of having a consistent pricing strategy. Digital Credence also shared plans to speak at an event in Detroit and expressed concern about low registration numbers, suggesting a more aggressive approach to outreach. Finally, they mentioned a potential partnership with Digital Onboarding for platform analysis.