During the session, Mike Upton delves into the collaborative ethos of credit unions, explores technological advancements such as virtual assistants, and delves into the influence of industry giants like Amazon, shaping new consumer standards. He advocates for credit unions to evolve, invest in cutting-edge technologies, and ensure seamless member experiences. Upton discusses the importance of reducing uncertainty and promoting transparency by breaking down silos and utilizing APIs to transform data into valuable insights. He underscores the significance of executive support and empathizing with members to craft meaningful interactions. Upton stresses the need for embracing change and fostering creativity, acting as integrators, and adhering to data architecture best practices while adopting new technologies.