Community Chair

Top 50 Credit Unions with Highest and Lowest Marketing Expense Per Member

Posted by Medhavi Singla on May 13, 2020 at 1:19pm

Credit Unions report Advertising, publicity, and promotions expenses – essentially marketing expenses every quarter for their credit unions in call 5300 report.

Looking at the Dec-2019 reports, here are some interesting trends.

Here are the credit unions with the highest marketing expenses per member. (Credit Unions more than $500M in assets taken into consideration)

Rank  Credit Union Name State url Marketing Expense per member for 2019-Q4 (in $) Total Asset (in Million $)
1 FARMERS INSURANCE GROUP CA http://www.figfcu.com 36.86 1,004.42
2 ESL NY http://esl.org 24.75 6,813.67
3 FORTERA TN http://forteracu.com 23.79 595.57
4 NAVIGANT RI http://www.navigantcu.org 23.57 2,345.87
5 ANDIGO IL http://www.andigo.org 21.95 850.1
6 DORT FINANCIAL MI http://dortonline.org 21.94 1,005.50
7 COMMUNITY CHOICE IA http://comchoicecu.org 20.73 550.22
8 UNIVERSITY CA http://ucu.org 19.08 739.87
9 SUNMARK NY http://www.sunmarkfcu.org 18.84 740.22
10 AFFINITY PLUS MN http://www.affinityplus.org 18.58 2,399.51
11 SELF RELIANCE NY NY http://www.selfrelianceny.org 17.39 1,388.54
12 ENT CO http://www.ent.com 17.14 6,685.91
13 JOVIA FINANCIAL NY http://www.joviafinancial.com 15.74 3,481.97
14 DESERT FINANCIAL AZ http://www.desertfinancial.com 14.37 4,964.66
15 BMI OH http://www.bmifcu.org 14.22 517.71
16 GREATER NEVADA NV http://www.gncu.org 13.96 1,062.46
17 DUPACO COMMUNITY IA http://www.dupaco.com 13.93 1,888.19
18 VALLEY STRONG CA http://www.ksfcu.org 13.67 1,797.26
19 VERVE, A CREDIT UNION WI https://www.verveacu.com 13.6 999.73
20 CAMPUS LA https://www.campusfederal.org 13.44 673.11
21 ALOHA PACIFIC HI https://alohapacific.com 13.27 968.34
22 ONE NEVADA NV http://www.onenevada.org 12.87 953.92
23 UNIVERSITY OF WISCONSIN WI http://www.uwcu.org 12.85 3,331.48
24 COMMUNITYAMERICA KS http://www.cacu.com 12.4 2,956.63
25 UNITED HERITAGE TX http://www.uhcu.org 12 1,076.82
26 NUMERICA WA http://www.numericacu.com 12 2,515.18
27 SEVEN SEVENTEEN OH http://www.717cu.com 11.83 1,114.66
28 CAPITAL ND http://capcu.org 11.7 540.92
29 MICHIGAN SCHOOLS AND GOVERNMENT MI http://www.msgcu.org 11.64 2,370.73
30 TEXAS DOW EMPLOYEES TX http://www.tdecu.org 11.62 3,609.98
31 ISLAND NY http://www.islandfcu.com 11.48 1,527.01
32 FOUNDERS SC https://www.foundersfcu.com 11.47 2,653.56
33 GREATER IOWA IA http://www.greateriowacu.org 11.23 537.72
34 THREE RIVERS IN http://www.3riversfcu.org 11.05 1,208.25
35 KELLOGG COMMUNITY MI http://www.kelloggcommunitycu.org 10.93 637.25
36 UTILITIES EMPLOYEES PA http://www.uecu.org 10.85 1,240.52
37 KITSAP WA https://www.kitsapcu.org 10.85 1,435.83
38 FRONTWAVE CA http://www.frontwavecu.com 10.79 877.46
39 CREDIT UNION OF AMERICA KS http://www.cuofamerica.com 10.7 985.5
40 THE POLICE CA http://www.thepolicecu.org 10.61 938.86
41 SALAL WA http://www.salalcu.org 10.6 737.19
42 FIRST COMMUNITY ND https://www.myfccu.com 10.56 850.2
43 WESCOM CENTRAL CA http://www.wescom.org 10.53 3,690.41
44 ELEVATIONS CO http://www.elevationscu.com 10.5 2,213.51
45 SEA COMM NY http://www.seacomm.org 10.35 568.93
46 ARIZONA CENTRAL AZ http://www.azcentralcu.org 10.34 525.11
47 FIRST SOURCE NY http://www.fsource.org 10.01 656.26
48 SELFRELIANCE IL http://www.selfreliance.com 9.85 622.23
49 ELGA MI http://www.elgacu.com 9.76 794.13
50 SPIRE MN http://www.myspire.com 9.75 1,242.85

 

And, here are the credit unions with the lowest marketing expenses per member. (Credit Unions more than $500M in assets taken into consideration)

Rank  Credit Union Name State url Marketing Expense per member for 2019-Q4 (in $) Total Asset (in Million $)
1 I-C MA http://www.iccreditunion.org -8.68 503.27
2 MASS. INSTITUTE OF TECH. MA http://www.mitfcu.org -2.85 583.18
3 CREDIT UNION 1 AK http://www.cu1.org -0.11 1,090.01
4 N C P D NY http://ncpdfcu.org 0 764.86
5 STATE EMPLOYEES' NC http://www.ncsecu.org 0.06 41,376.69
6 STATE FARM IL http://www.statefarmfcu.com 0.08 4,289.61
7 CONNECTICUT STATE EMPLOYEES CT http://csecreditunion.com 0.17 1,930.93
8 MUNICIPAL NY http://www.nymcu.org 0.26 3,052.27
9 SAFE 1 CA http://safe1.org 0.35 652.81
10 GEORGIA UNITED GA http://www.gucu.org 0.35 1,414.02
11 SCHLUMBERGER EMPLOYEES TX http://www.secu.slb.com 0.38 830.26
12 LIBERTY BAY MA http://www.libertybaycu.org 0.43 669.86
13 MERCK EMPLOYEES NJ http://www.merckcu.com 0.53 1,907.99
14 APCO EMPLOYEES AL http://www.apcocu.org 0.55 3,006.80
15 FAMILY SECURITY AL http://myfscu.com 0.68 686.74
16 UNIVERSITY OF VA COMMUNITY CU VA http://www.uvacreditunion.org 0.71 1,026.12
17 SELF-HELP NC http://www.self-help.org 0.75 1,100.50
18 CONNEXUS WI http://www.connexuscu.org 0.77 2,675.63
19 FEDEX EMPLOYEES CREDIT ASSOCIATION TN http://www.fecca.com 0.78 525.92
20 SOUTHWEST AIRLINES TX http://www.swacu.org 0.79 588.66
21 GREENWOOD RI http://www.greenwoodcu.org 0.8 580.2
22 UTAH POWER UT http://www.utahpowercu.org 0.84 726.24
23 SANDIA LABORATORY NM http://www.slfcu.org 0.91 2,634.47
24 SCHOOLS FINANCIAL CA http://www.schools.org 0.97 2,150.08
25 EDUCATIONAL SYSTEMS MD http://www.esfcu.org 0.99 1,069.48
26 CEDAR POINT MD http://www.cpfcu.com 1.05 553.38
27 TEXANS TX http://www.texanscu.org 1.07 1,606.02
28 QUALSTAR WA http://www.qualstarcu.com 1.1 630.26
29 SELF-HELP NC http://www.self-helpfcu.org 1.12 1,205.56
30 SANDIA AREA NM http://www.sandia.org 1.12 758.44
31 APCI PA https://www.apcifcu.org 1.14 612.36
32 TRIANGLE NH http://trianglecu.org 1.2 721.37
33 USF FEDERAL CREDIT UNION FL http://www.usffcu.org 1.22 709.53
34 MICHIGAN EDUCATIONAL MI http://www.michedcu.org 1.22 876.01
35 ST. MARY'S MA http://www.stmaryscu.org 1.26 877.85
36 MAYO EMPLOYEES MN http://www.mayocreditunion.org 1.26 1,026.12
37 ALASKA USA AK https://www.alaskausa.org/ 1.3 8,335.69
38 TOWER MD http://towerfcu.org 1.3 3,255.10
39 LBS FINANCIAL CA http://www.lbsfcu.org 1.33 1,534.62
40 PUBLIX EMPLOYEES FL http://www.pefcu.com 1.36 1,047.33
41 ARROWHEAD CENTRAL CA http://www.arrowheadcu.org 1.5 1,491.80
42 ADVANTIS OR http://www.advantiscu.org 1.5 1,478.81
43 RIVERMARK COMMUNITY OR http://www.rivermarkcu.org 1.51 869.11
44 WHATCOM EDUCATIONAL WA http://www.wecu.com 1.57 1,712.78
45 FIRST COMMUNITY OR http://www.myfirstccu.org 1.64 1,168.07
46 CORNING NY http://www.corningcu.org 1.65 1,504.25
47 ORNL TN http://www.ornlfcu.com 1.67 2,344.88
48 COMMUNITY FIRST CA http://www.comfirstcu.org 1.68 546.01
49 HONDA CA http://www.hondafcu.org 1.7 881.51
50 CONSUMERS COOPERATIVE IL http://www.myconsumers.org 1.71 1,332.60

 

The question arises, why is there such a big gap in what credit unions are spending on their marketing. For the credit unions that are spending on the lower end, are they being more efficient in communicating their message to their members and prospects? Are they using more digital ways than traditional ways (such as newspapers, billboards, radio/TV ads), etc.? Are they using more automation technologies?

Would love to hear from you?

Also, compare where your peers stand in this list. VIEW THIS CU PEER COMPARISON DASHBOARD.

E-mail me when people leave their comments –
Follow

You need to be a member of CULytics Community to add comments!

Join CULytics Community

 

advantedge
altair
ibi
arka
trellance
coopfs
dfa
wherescape
alkami
prismacampaigns
marquis
aiq
totex
cnet
datava
aun
cinch
know

Related Post

 

Ad Unit Settings






Ad Url Settings

 

api-lead-approach
the-amazon-lending-experience
executing-advanced-analytics-do-s-and-don-t
lending-transformation-old-vs-new
data-journey-building-strong-analytical-practices
4-step-iterative-process-building-a-relevant-analytics-practice
significant-measures-towards-new-normal
building-a-strong-analytics-practice-recipe-for-success
data-warehouse-evaluation-and-implementation
explainable-ai-trust-and-transparency
forecasting
top-50-members-using-transactional-website-jun-2020
top-50-cus-with-highest-and-lowest-efficiency-june-2020
importance-of-financial-risk-management
secret-sauce-for-long-term-sustainable-business-intelligence-succ
top-pfm-technologies
secret-sauce-for-long-term-sustainable-business-intelligence-succ
top-pfm-technologies
data-warehouse-and-bi-technologies-opportunities-challenges
top-chatbot-technologies
keys-to-building-an-effective-branch-or-atm-network
top-50-credit-unions-with-highest-and-lowest-accounts-per-member
lowest-and-highest-net-income-per-branch
marketing-holy-grail
top-50-most-and-least-delinquent-credit-unions
modern-marketing-technologies
incremental-low-cost-data-driven-wins
power-of-storytelling
the-cost-of-not-investing-in-data-governance
questions-you-should-ask-before-investing-in-data-warehouse
learnings-from-new-data-based-on-auto-loan-pricing
5-questions-you-need-to-ask-before-investing-in-data-governance
digital-marketing-maturity-models-for-credit-unions
marketing-expense-per-member
top-2-reasons-that-are-holding-credit-unions-back-when-they-are-i
using-data-analytics-to-manage-lending-complexity-while-driving-h
5-reasons-your-credit-union-should-invest-in-data-and-digital-now
top-50-most-and-least-efficient-credit-unions
retail-financial-services-outlook-during-covid-19
use-of-operational-analytics-to-mitigate-the-impact-of-covid-19
top-50-credit-unions-based-on-asset-size
cu-peer-comparison-dashboard
cu-peer-benchmark
all-about-machine-learning-engineering
top-web-design-trends
most-important-social-media-marketing-trends
state-of-digital-marketing-maturing-in-credit-unions
top-kpis-for-email-marketing
data-cloud-and-the-digital-transformation-imperative
digital-trinity-and-you
phases-of-financial-industry
analytics-roundtable-workshop
invitation-to-join-digital-transformation-hub
analytics-in-the-credit-union-business
value-of-member-centricity-and-analytics-in-the-growth-of-cus
all-about-membership-analytics
top-fraud-management-technologies
getting-started-with-your-data-analytics-journey
explore-vizualization-for-credit-unions
investment-in-website-personalization-technologies
data-analytics-supporting-cu-s-first-member-philosophy
loyalty-rewards-and-retention-technologies
member-experience-analytics
channel-analytics-and-its-importance
project-portfolio-management-technologies
investment-in-self-service-data-preparation-technologies
self-service-data-preparation-technologies
new-frontier-in-customer-experience-management
role-of-marketing-analytics-in-credit-unions
important-aspects-of-consumer-lending-analytics
kpis-on-website-analytics
journey-towards-bank-less-banking
investment-in-crm-technologies
top-omni-channel-vendors
conversational-banking-solutions
/top-kpis-for-chief-information-officer
mistakes-to-avoid-when-implementing-a-omnichannel-member
top-things-to-consider-when-building-dashboards
making-digital-marketing-more-agile-through-tag-managers
cecl-solution-providers
mistakes-to-avoid-while-implementing-marketing-automation
p2p-payment-integrated-solutions
kpis-for-social-media-tracking
kpis-for-human-resources-management
investment-in-fintechs-should-or-should-not
top-kpis-for-online-banking
investment-in-marketing-automation-technologies
investment-in-e-signature-technologies-should-or-should-not
tips-and-tricks-to-a-successful-bi-program
kpis-for-credit-card-business
kpis-for-digital-marketing
kpis-for-consumer-lending
hot-topics-for-credit-union-data-leaders
kpis-for-debt-collections
kpis-for-finance
website-personalization-tools
data-integration-technologies
robotic-process-automation-tools
why-data-analytics-initiatives-fail
electronic-signature-softwares
data-governance-tools-for-credit-unions
digital-and-mobile-banking-technologies
report-inconsistencies-are-frustrating
is-your-culture-ready-for-data-analytics
three-big-data-myths
turning-transaction-data-into-a-goldmine-a-becu-case-study
call-for-presentation-for-2019-credit-union-analytics-summit-is-n
top-10-keys-to-successful-data-analytics-practice
credit-union-chooses-accountscore-for-open-banking-transaction-da
how-much-do-you-spend-to-serve-a-customer
marketing-automation-technologies-for-credit-union
alexa-ask-first-abilene-fcu-for-my-balance
dataweb-content-management-technologies-for-credit-unions
efficiency-ratio
web-analytics-technologies
data-warehousing-software-for-banks
customer-experience-software
the-best-kept-secret-for-credit-union-data-analytics
mark-sievewright-on-technology-trends
naveen-jain-on-credit-union-analytics-summit-2018
why-analytics-doesn-t-make-a-difference-by-gary-angel
cuas2018-harnessing-the-right-data
build-a-financial-phone-assistant-for-your-credit-union-in-3-step
2018-culytics-analytics-challenge-winner
update-from-naveen
error-resolution
benefits-of-conversational-apps
who-are-your-most-valuable-members-part-1
how-alexa-can-help-your-credit-union
top-10-kpis-for-measuring-retail-channel-performance
how-much-is-too-much-personalization
top-10-kpis-for-measuring-contact-center-efficiency
pressure-on-margins-for-auto-loans-indirect-auto-loans-declining
best-business-intelligence-technologies-for-credit-unions
establishing-a-thriving-data-analytics-practice-is-a-journey
educational-presentations-from-the-2017-axfi-conference
modelling-alternatives-for-cecl-a-deep-future-analytics-study
data-analytics-use-cases-for-credit-unions-infographic
data-analytics-opportunities-in-credit-union-business
loan-application-analytics-with-cufx
machine-learning-delivers-great-consumer-experiences
deep-insights-of-credit-union-members-data-with-machine-learning
web-analytics-reporting-tips-for-credit-unions
big-data-strategy-roadmap-our-data-journey
webinar-framework-for-member-focused-decision-making
too-many-regulations-hurt-credit-union-members
digital-marketing-automation-solutions
online-banking-boom
transformation-transactions-to-relationships
top-dispute-management-technologies
2020-retail-trends
future-of-artificial-intelligence
2020-culytics-summit-attendee-dashboard
repositioning-the-role-of-marketing
marketing-automation-a-step-towards-marketing-transformation
strategic-agility
using-data-to-navigate-through-the-new-normal
digital-transformation-bcu
highest-and-lowest-new-loan-balances-per-branch-as-of-jun-2020
-new-members-ratio-as-of-june-2020
cus-with-highest-and-lowest-loan-grants-per-member-june-2020
self-service-data-preparation-technologies
highest-and-lowest-marketing-expense-per-member-june-2020
the-amazon-lending-experience
api-lead-approach
4-step-iterative-process-building-a-relevant-analytics-practice
data-journey-building-strong-analytical-practices
post-election-the-cu-outlook
most-and-least-delinquent-credit-unions-sept-2020
leveraging-ach-data-to-produce-real-outcomes
member-engagement-scores-benefits
member-engagement-key-to-serve-the-best
story-of-james-an-intelligence-transformation
executive-kpis-the-pulse-of-the-organization
untangling-member-journey
onboarding-strategy-to-deliver-success
the-importance-of-digital-technologies
top-interactive-financial-calculators
using-artificial-intelligence-to-improve-your-productivity
organizational-transformation-to-drive-growth
multi-year-journey-through-data-transformation
top-50-cus-with-the-highest-and-lowest-member-per-branch
digital-transformation-lessons-through-the-eyes-of-a-ceo
organizational-readiness-for-digital-transformation
ruthless-prioritization-to-do-more-to-learn-more-and-to-earn-more
performance-measures-for-digital-services
analytical-maturity-journey-towards-growth
less-is-more-the-necessity-of-focus-for-strategic-success
solving-the-crm-mrm-puzzle
insights-driven-messaging-member-and-product-onboarding
performance-measures-for-marketing
data-insights-that-drive-member-product-innovation
solving-the-crm-mrm-puzzle
the-agility-flywheel-a-strategy-that-never-goes-out-of-the-way
artificial-intelligence-as-a-playing-field-for-credit-unions
performance-measures-for-call-centers
top-automl-technologies
performance-measures-for-lending
building-business-case-for-data-analytics
driving-innovation-and-change
data-analyze-decide-and-create
digital-readiness-important-steps-to-achieve
digital-readiness-important-steps-to-achieve
enabling-credit-unions-with-ai
culytics-virtual-summit-2022-a-resounding-success
culytics-virtual-summit-2022-day-1
digital-banking-roundtable
digital-marketing-roundtable
transformative-lessons-from-a-chief-digital-officer
data-analytics-roundtable-mar-11
rewind-2022-culytics-day-key-highlights
data-analytics-team-roles
data-warehouse-development
data-analytics-team-size
is-your-data-analytics-program-not-delivering-results
active-deposit-management-for-profitable-growth
data-modeling
maximize-your-success-with-2023-CULytics-summit
biggest-opportunities-for-credit-unions
should-ceos-attend-the-culytics-summit
the-cost-of-a-wrong-decision
biggest-roadblocks-in-becoming-data-driven
a-journey-for-all-organizational-maturity-levels
maximize-your-data-analytics-checkup
navigating-the-data-analytics-landscape
improving-data-literacy
why-credit-union-leaders-should-invest-in-their-teams
why-credit-unions-should-not-invest-in-building-predictive-models
why-should-measure-the-success-of-data-analytics-program
cost-of-choosing-the-wrong-data-analytics-technology-stack
why-data-analytics-strategy-focus-on-supply-and-demand-side
kpis-to-measure-the-success-of-data-analytics-program
data-analytics-for-credit-union-branch-heads
data-organizing-principles
top-data-warehouse-storage-technologies
discover-the-hidden-truth-behind-watermelon-kpis
unveiling-the-hidden-dangers-of-cobra-effect-on-kpis
are-you-accurately-interpreting-your-kpi
unmasking-biases-a-guide-to-data-analysis-and-kpi-definition
uncover-the-power-of-proxy-kpis
unraveling-the-hidden-impact-of-sampling-bias-in-credit-unions
bi-department-structure
hidden-impact-of-confirmation-bias-in-credit-unions
getting-executive-attention-for-your-data-analytics-program
uncovering-biases-in-data-preprocessing
navigating-missing-data-in-credit-unions
navigating-sampling-bias-in-cu
unleash-the-power-of-real-time-data-use-cases
how-confirmation-bias-impacts-cus
breaking-down-selection-bias-in-credit-unions
unmasking-reporting-bias
elevate-your-cu-with-data-analytics-expertise
understanding-and-tackling-volunteer-bias-in-credit-unions
time-period-bias-in-credit-union
overcoming-biases-in-credit-unions
embracing-the-future-fast-future-fundamentals-program-equips-cred
unlock-growth-and-efficiency-credit-unions-guide-to-generative-ai
how-better-data-and-behavioral-biometrics-can-help-credit-unions-
harnessing-the-power-of-data-in-credit-unions
leveraging-third-party-data-a-strategic-guide-for-credit-unions
unlocking-member-insights-how-cus-can-leverage-third-party-data
enhancing-customer-experience-through-third-party-data
third-party-data-integration-techniques-and-technologies
the-future-of-lending-third-party-data-role-in-credit-decisioning
how-third-party-information-shapes-cu-strategies
using-data-to-improve-access-to-credit-for-low-income-members
designing-financial-products-for-low-income-members-using-data
measuring-and-enhancing-the-impact-of-support-programs
data-governance-why-selling-internally-is-important
selling-data-governance-in-your-credit-union
building-a-business-case-and-engaging-stakeholders
creating-a-data-governance-roadmap-and-executing-it
measuring-and-demonstrating-the-impact-of-data-governance
sustaining-momentum-keeping-data-governance-a-priority
overcoming-challenges-in-transaction-data-analysis-credit-unions
empowering-members-through-transaction-data
how-credit-unions-leverage-transaction-data-best-practices
unlocking-financial-independence-the-power-of-transaction-data
the-power-of-transaction-data-enrichment
avoid-financial-reputation-and-member-trust-issues
introduction-to-model-risk-management
week-1-mrm-a-practitioner-s-approach
week-2-guide-to-identifying-and-maintaining-models
survey-insights-navigating-mrm-in-credit-unions
week-3-application-of-mrm-insights-to-sound-model-development-eff
unlocking-the-secrets-to-attracting-gen-y-and-z
creating-a-seamless-member-experience-for-gen-y-and-gen-z
data-analytics-maturity-assessment-report
marketing-to-gen-y-and-z-strategies-that-work-for-credit-unions
the-imperative-of-engaging-millennials-and-gen-z
cu-build-lasting-relationships-with-gen-z-financial-literacy
how-social-responsibility-drives-gen-z-membership
loyalty-programs-that-work-keeping-gen-y-and-z-members-engaged
insights-on-engaging-millennials-and-gen-z-at-credit-union
ai-driven-member-experience
streamlining-operations-with-ai
innovation-and-member-inclusion-in-ai-credit-risk-models
ai-risk-management-enhancing-fraud-detection-and-cybersecurity
how-ai-is-transforming-data-analytics-for-credit-union
overcoming-ai-adoption-challenges-in-credit-unions
the-state-of-ai-in-credit-unions-survey-insights
creating-a-culture-of-innovation
building-the-foundation
closing-the-talent-gap
 
 

Links

Offering

CULytics Transformation Center