In this session, Brian Jackson, CIO at Texas Tech Credit Union, will delve into their data transformation journey using the data experience platform Domo. Learn how TTCU built a robust member engagement model that allows them to prioritize everything from its marketing investments to product mix to member support initiatives. This model allows them to make data driven decisions around how they communicate with current and potential members. This session is a must-attend for those seeking inspiration leveraging technology to elevate member engagement and drive organizational growth.