Over the past few years, our credit union has invested a great deal into moving our marketing function in a more strategic and intelligent direction. Marketing automation, data-driven targeting and digital channels now serve as the backbone of our member engagement strategies. That said, we recognize that we have a long way to go to achieve our goal of a member experience informed by data and unified across all channels. As such, I'm very interested in learning about what forward-thinking marketing peers are working on and experiencing at their credit unions.
If you or someone at your credit union is planning to attend the 2018 Summit and is interested in joining a conversation around data-driven marketing strategies, please chime in here! Perhaps we can get the CULytics folks to help us arrange a marketing meet-up. Would love to hear your input.