QuickStart

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• Overview and Key Benefits

  Through the CULytics QuickStart, you can jump-start on establishing a well-founded data analytics or digital marketing practice. This includes defining a vision that your executives and staff are aligned on and solid data management, data governance, business intelligence, analytics and digital marketing strategy. In our conversation with many credit union leaders, we realize that they want to do more with their data but they are not sure how and where to start. CULytics founder, Naveen Jain, has lead the data analytics practice for $10B First Tech Fed Credit Union. CULytics draws on that experience and expertise to assist you with planning, designing and implementing your data analytics practice ensuring that you are maximizing the value while avoiding any hurdles.

  CULytics QuickStart will help you:

  • Establish a sound data analytics or digital marketing practice that is built using industry best practices with a roadmap for people, process and technology.
  • Accelerate your data analytics journey and help you get to your target state quicker.
  • Identify Opportunities – Expert guidance and expertise often uncover new ways to improve performance and leverage unutilized data capabilities. This will help define your strategy that includes people, process and technology roadmap.
  • Avoid costly mistakes and minimize risks by using the best practices guidelines.

How do we perform CULytics QuickStart?

During the QuickStart, CULytics team will work with you to assess and define your data analytics and digital marketing roadmap, identify business needs, and hold in-dept discussions with your team throughout the assessment cycle. Post assessment, we will work with you to identify the appropriate resources (either internal or consulting) that will work with you through the build phase, into formal journey execution and value realization.

What is included?

Discovery

Using a structured agenda, facilitate a requirement gathering session to quickly learn who are the stakeholders, what roles will they play, what are the high-level business needs and challenges. We will also understand how your business functions use data today, uncover key challenges in using data and find new opportunities to help drive business outcomes. We will capture these requirements and then put in a framework to collaborative come up with vision and long/short term business priorities.

Current State Assessment

In this phase, we will understand your current structure and process that are in place to drive insights and business value. Is there a technical architecture that exists to meet business capabilities requirements? Is there a structured approach to data quality and integration?

Future State Vision and Recommendation

• What's the data infrastructure needed to realize the value of the data?
• What digital marketing instrastructure is needed?
• What BI and analytics functionality is needed?
• What Data governance framework is needed to successfully manage, secure and use the data?
• What executive and operational reporting framework is required?

Opportunities Prioritization and Roadmap

In close partnership with your team, we develop a comprehensive 18-24 months roadmap that covers people, process and technology aspects of your strategy.

Different organization models, such as centralized Data Analytics team vs de-centralized data analytics team vs hybrid are considered with pros and cons of each to come up with a model that is most effective for you. Along with this an overall team hiring (as appropriate) and skill development plan is created.

Detailed plan with priorities and timetables to enhance the processes to reduce operational/reporting inefficiencies and drive growth is outlined.

Technology implementation plan for data management, data governance, advanced analytics model, digital marketing is  development is developed.

Take Data Analytics Maturity Assessment

Frequently Asked Questions

Q : Can Quickstart services be customized for our specific needs?

A: Yes, QuickStart package can be customized for your specific needs. We see some organizations, using this service to have a part-time Chief Data Officer/VP Digital Analytics or Digital Marketing Lead, who can help define the strategy and ensure that appropriate progress is made as per the roadmap.

Q : How is this service different than other consulting providers?

A: CULytics provides the strategic consulting and provides oversight for implementing technical solutions, which can either be done in-house or through other vendors. This ensures that the strategy and the roadmap is aligned with your specific requirements and is not influenced by the capabilities of the consulting vendor.